real conversations, real business growth
Most agencies win their best work through relationships and reputation. The hard part is building what comes next.
am-pop is a boutique new business studio for agencies. We build the pipeline you don't have time to build, through genuine human outreach that opens doors, starts conversations, and helps you win.
The problem we solve
You're brilliant at what you do. But the phone isn't ringing enough.
Too many agencies are over-reliant on one or two clients, or quietly waiting on the next referral. You know you need to be talking to more of the right people. You just don't have the time, the resource, or the appetite to do it yourself.That's exactly what we're here for.
People buy from people. We make sure the right people are hearing from yours.
How we work
Phone-led. Human-first. Omnichannel.
No automation. No volume plays. No hiding behind generic "lead gen". We research, we target, and we have real conversations on your behalf, using phone, email, and LinkedIn together in a way that genuinely sounds like you.
Embedded from day one - We get under the skin of your business before we make a single call. Your voice, your offer, your ideal clients.
Targeted outreach - Built on genuine research. We go beyond the obvious contact, finding the people who actually make decisions.
Qualified first meetings - We hand you meetings with people who already understand why they should talk to you. Warm, not cold.
Beyond the first meeting
We don't disappear after the intro.
Most lead gen stops at the handoff. We stay in. Once the door is open, we work alongside you through RFPs, tenders, PSL approvals, and all the way through to work won.This is a proper partnership. Everything is shared, everything is transparent, and we move together.
Track record
Results that hold up.
£3M+ - In new business generated across sectors including health, creative, facilities management and tech.
<5% - Meeting cancellation rate, one of the strongest in the industry
Global - Working with agencies and prospects across UK, Europe, USA, Australia and New Zealand. With locations in London and Auckland
Who we work with
A select few. By design.
am-pop works with a small number of agencies at any one time. Typically excellent at what they do. And typically at a point where referrals alone aren't enough to hit the growth they're after.We have deep experience in the health and creative sectors and we bring that specialist knowledge into every engagement. But we've delivered across a wide range of sectors and we're comfortable wherever the brief takes us.
Our founder
Why am-pop exists.
James Ambrose - "I built am-pop because I'd seen what this looked like when it wasn't done well, too much automation, too little care, and clients not getting what they were promised. I knew a better version was possible. am-pop is it."
We keep our roster deliberately small and we operate as a boutique studio because doing this well takes time, attention, agility, creativity and genuine care.If you're curious about whether there's a fit, the best place to start is a conversation.
Contact
London, UK
T: +44 7391071416
Working From_Southwark,
32 Blackfriars Road, London, SE1 8PB
Auckland, NZ
T: +64 272173255
Qb Studios
106 Saint Georges Bay Road, Parnell, Auckland 1052